Marketing
Powerful presentation for strong products
At Plant Select, we believe strong products become even stronger with inspiring presentation. That’s why we invest in accessible, recognisable and consumer friendly marketing tools that showcase our plants clearly and attractively. Especially for our One Boo concept, we offer elaborate POS materials that help garden centres and consumers discover the unique benefits of our non invasive Fargesia.
One Boo – a strong brand story for the consumer
Inspiration and experience
One Boo is our brand concept for non invasive Fargesia varieties that excel in compact, bushy growth, easy care, winter hardiness and visual appeal. Thanks to our in vitro production, we deliver plants that are homogeneous, fresh green and exceptionally strong, making One Boo a reliable choice for terrace, balcony and garden.
We also developed the sub label One Boo in Colors, featuring striking stems in green, red, blue and black — a unique eye catcher within bamboo assortments. These variants have already been translated into posters, table banners and displays.
Posters, leaflets and concept table — available in 4 languages
For garden centres and retail partners, we offer a fully developed One Boo concept table. The POS materials are available in Dutch, English, German and French and include:
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Table banners in various formats
- A3 posters (One Boo & One Boo Colours)
- Leaflets / flyers in A5
- Top sign ‘Discover our non invasive bamboo’ for maximum visibility
For international partners, multilingual support is essential — therefore all posters and leaflets are available in four languages.
Reliable genetics, unique ornamental value
Uniform top selections
Hydrangea, Bamboo en Ilex
Our Select brands combine the best of our expertise in breeding, in vitro technology and quality selection. With Hydrangea Select, Bamboo Select and Ilex Select, we offer three strong B2B product lines that each represent uniformity, reliability and distinctive ornamental value. These brands form the backbone of our assortment and reflect our ambition to support growers worldwide with plants that excel in quality and innovation.
Bamboo Select
Non invasive, vigorous Fargesia varieties from our in vitro lab, grown for healthy, homogeneous cultivation and reliable quality from the first growth stage.
Hydrangea Select
An exclusive selection of Hydrangea varieties with unique ornamental characteristics — from early flowering to groundcovering types.
Ilex Select
High quality Ilex varieties such as Dark Green® and Blondie®, chosen for their compact shape, even structure and wide applicability for professional growers worldwide.
